Innovation can be defined simply as a "new idea, device or method". However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

"Innovation is change; that unlocks new value!" Jamie Notter

If you believe that great ideas fall out of the sky, this category has proven methodology that great ideas are crafted, tested and are nurtured. For more on proven methodologies to build you and your teams' creativity please subscribe to